Email Marketing Specialist

Job Summary

A company is looking for an Email Marketing Specialist to support the execution and optimization of email marketing programs.

Key Responsibilities

• Build, QA, and deploy email campaigns in Marketo
• Create and manage smart lists, segmentation, and dynamic content
• Analyze campaign and lifecycle performance, identify trends, and recommend improvements

Required Qualifications

• 1-3 years of hands-on email marketing experience
• Direct experience executing campaigns in Marketo
• Foundational understanding of segmentation, personalization, and lifecycle marketing
• Experience supporting nurture programs and triggered campaigns
• Understanding of deliverability basics and email compliance standards