Email Marketing Specialist

Job Summary

A company is looking for an Email Marketing Specialist to manage and optimize email campaigns using Marketo.

Key Responsibilities

• Build, test, and deploy email campaigns and automated workflows in Marketo
• Partner with campaign stakeholders to align on segmentation, timing, and strategy
• Analyze performance metrics and provide actionable recommendations for optimization

Required Qualifications

• Proven hands-on expertise in Marketo, including workflow creation and campaign execution
• Ability to analyze campaign data and translate insights into measurable improvements
• Organized and adaptable with a proactive approach to improving processes and performance
• Experience conducting A/B testing to enhance email effectiveness
• Experience in managing email calendars and ensuring high-quality execution