Email Marketing Specialist
Job Summary
To support customer engagement and retention, the full-time remote Email Marketing Specialist will manage automated customer journeys, optimize email campaigns, and analyze performance metrics to drive conversions and improve brand affinity.
Key responsibilities:
- Build and optimize automated customer journeys to enhance engagement and support lifecycle programs
- Own email measurement and optimization, including KPI definitions, A/B testing, and performance reporting
- Collaborate with cross-functional teams to ensure alignment on messaging, brand standards, and deliverability best practices
Required qualifications:
- 2-5 years of professional experience in email marketing, preferably in insurance or related industries
- Demonstrated proficiency in HTML for email design and troubleshooting
- Strong hands-on experience with Acoustic, Braze, or comparable ESP platforms
- Experience in building automated customer journeys and audience segmentation strategies
- Bachelor's degree in Marketing, Communications, or a related field preferred
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