Email Marketing Specialist

Job Summary

To support a growing portfolio of insurance brands, the contract Email Marketing Specialist will manage end-to-end email marketing strategies, including campaign development, copywriting, and automation, while working remotely for a six-month engagement of up to 40 hours per week.

Key responsibilities

• Build and maintain a comprehensive email calendar across five brands, balancing promotional and retention sends
• Write and adapt email copy for various audiences, ensuring clear objectives and effective CTAs for each campaign
• Design and implement lifecycle automation programs, including onboarding and renewal reminders, while ensuring compliance with relevant regulations

Required qualifications

• Hands-on experience with Campaign Monitor, including building segments and automations independently
• 4+ years of experience in email marketing execution and strategy, particularly with lifecycle/triggered programs
• Proven ability to write conversion-focused email copy tailored to distinct audiences, with a portfolio of work samples
• Working knowledge of email HTML/CSS for troubleshooting and rendering issues
• Practical knowledge of email deliverability best practices, including authentication and list hygiene management