Job Summary

A company in the Marketing industry is seeking an Email Marketing Specialist.

Position Responsibilities

• Plan, execute, and optimize all sponsored/third-party email marketing campaigns
• Execute promotions for brand partners that include product promotions, sweepstakes, content awareness, event promotions, and general brand awareness
• Manage campaign reporting and analytics with the goal of discovering insights to optimize results

Required Qualifications

• At least 3 years of experience building and deploying email campaigns
• A bachelor's degree, preferably in marketing, advertising, or communications studies
• Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms and ESPs
• HTML and CSS knowledge of email template design and data feed structures
• Proficient in: Iterable (or a similar ESP), Microsoft Excel, Google Sheets, Canva, Photoshop (or similar photo editing suite), Blueconic (or similar CDP)