Email Retention Marketing Manager

Job Summary

A company is looking for a Retention Marketing Manager.

Key Responsibilities

• Develop and execute email and lifecycle marketing strategies aligned with client goals
• Manage and optimize automated flows and lifecycle programs to enhance engagement and retention
• Analyze performance metrics and translate data into actionable insights for optimization

Required Qualifications

• 3+ years of experience in email and lifecycle retention programs
• B2C experience, preferably with enterprise or large-scale ecommerce brands
• Hands-on experience with major ESPs (e.g., Braze, Klaviyo)
• Working knowledge of HTML/CSS for email customization
• Familiarity with ecommerce platforms, CRMs, and analytics tools