Email/SMS Marketing Manager
Location: Remote
Compensation: Salary
Reviewed: Tue, Apr 29, 2025
This job expires in: 17 days
Job Summary
A company is looking for a Lifecycle & Email/SMS Marketing Manager to lead lifecycle strategies that drive engagement, conversion, and retention.
Key Responsibilities
- Design, build, and optimize automated customer journeys using Iterable
- Develop audience segmentation strategies and dynamic content personalization
- Ensure consistency across email, SMS, and direct mail while optimizing cross-channel strategies
Required Qualifications
- Hands-on experience with Iterable, including journey-building and A/B testing
- Strong background in lifecycle marketing with proven engagement and retention success
- Highly data-driven and analytical, utilizing performance metrics for campaign optimization
- Experience working cross-functionally with growth, product, and creative teams
- Passion for mental health and behavioral health care
COMPLETE JOB DESCRIPTION
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Company Overview
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