Email/SMS Marketing Manager

Job Summary

Experienced marketers will find a full-time remote Email/SMS Marketing Manager opportunity focused on executing lifecycle programs, managing campaigns and automated flows, and driving customer retention and subscription growth for a health and wellness brand.

Key responsibilities

• Build, QA, and deploy email and SMS campaigns in Klaviyo, managing automated flows and send schedules
• Develop customer segments and apply targeting strategies to maximize campaign relevance and effectiveness
• Oversee deliverability and list hygiene, ensuring compliance with regulatory requirements and maintaining a documented QA process

Required qualifications

• 3-5+ years of experience in email and SMS marketing for DTC consumer brands, preferably in health or wellness
• Expertise in Klaviyo, including flow architecture, segmentation, and deliverability optimization
• Hands-on experience with Shopify Plus and Recharge in a subscription context
• Proficiency in HTML and CSS for email template customization
• Strong analytical skills with experience in data reconciliation and reporting accuracy