Email/SMS Marketing Strategist

Job Summary

A company is looking for an Email/SMS Marketing Strategist who will enhance lifecycle marketing programs.

Key Responsibilities

• Execute end-to-end email and SMS campaigns, including segmentation, setup, QA, and deployment
• Contribute to and execute a structured A/B testing roadmap for campaign optimization
• Analyze campaign performance to identify opportunities for improved engagement and conversion

Required Qualifications

• 5+ years of experience in email, CRM, or lifecycle marketing
• Hands-on experience with enterprise ESPs (Oracle Responsys preferred)
• Experience executing A/B tests and developing testing strategies
• Analytical mindset with the ability to interpret data into actionable insights
• Proficiency in HTML & CSS