Engagement Marketing Manager

Job Summary

A company is looking for an Engagement Marketing Program Manager who will oversee the creation and optimization of marketing campaigns to drive member enrollment.

Key Responsibilities

• Lead the end-to-end creation and execution of multi-channel member outreach campaigns
• Write, edit, and test copy tailored to engage different population segments
• Identify new growth or engagement opportunities based on campaign data and audience behavior

Required Qualifications

• 5+ years of marketing experience, including campaign execution and performance optimization
• Strong copywriting skills, particularly for conversion-focused campaigns
• Data-driven approach with experience in testing and extracting performance insights
• Experience in tailoring messaging to diverse populations and demographics
• Aptitude for managing multiple work-streams and deadlines effectively