Engagement Marketing Manager

Job Summary

Experienced marketers will find a full-time salaried Engagement Marketing Manager opportunity focused on developing employer marketing strategies, leveraging data insights, and orchestrating campaigns to enhance member engagement in a remote work environment.

Key responsibilities

• Own and develop employer marketing strategies to support HR and benefits leaders, driving awareness and engagement
• Utilize data to inform campaign strategies and identify high-impact opportunities for member engagement
• Collaborate with cross-functional teams to shape and execute marketing campaigns throughout the member journey

Required qualifications

• 5+ years of strategic marketing experience in a B2B2C environment, preferably in digital health or related fields
• Strong data fluency with the ability to analyze behavioral and utilization data to inform marketing strategies
• Proven ability to influence decision-makers with data-backed recommendations
• Experience using AI tools to enhance marketing workflows
• Demonstrated ability to work collaboratively across teams and manage complex projects