Engagement Marketing Manager

Job Summary

Driving member engagement and satisfaction, the full-time Engagement Marketing Manager will develop and execute marketing campaigns remotely while collaborating with cross-functional teams to enhance adoption of healthcare services.

Key responsibilities

• Develop and execute member-centric marketing campaigns focused on clinical outcomes and behavioral change
• Increase awareness and adoption of services through data-driven strategies to boost engagement and retention
• Lead monthly reporting and performance reviews, analyzing trends and providing actionable recommendations to optimize campaigns

Required qualifications

• Bachelor's Degree in Marketing, Business, or a related field
• 5+ years of consumer marketing experience, preferably in B2C or B2B2C
• Proven experience executing multi-channel campaigns across email, SMS, push notifications, and direct mail
• Strong analytical skills with proficiency in data analysis tools such as Excel or Tableau
• Exceptional stakeholder management skills and experience in developing strategic marketing plans