Engagement Strategy Vice President
Job Summary
Leading the development of audience-centered omnichannel strategies, the full-time salaried Engagement Strategy Vice President will define and implement integrated engagement approaches for various healthcare stakeholders while managing client relationships and mentoring strategists in a remote environment.
Key Responsibilities
- Lead the creation of omnichannel strategies that connect brand and business objectives with audience insights
- Transform research and behavioral data into actionable strategies for content and audience engagement
- Define measurement frameworks and optimize engagement strategies based on performance data
Required Qualifications
- 10+ years of experience in engagement strategy, omnichannel strategy, or related fields
- Significant background in pharmaceutical, healthcare, or life sciences sectors
- Proven track record in leading complex engagement strategies from insight to optimization
- Strong understanding of HCP and patient journeys, including the roles of various engagement channels
- Experience in client leadership and developing strategic narratives for high-stakes conversations
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