Enrollment Engagement Marketing Director

Job Summary

A company is looking for a Director of Enrollment & Engagement Marketing.

Key Responsibilities:

• Craft innovative marketing strategies to educate potential members about the company's services and foster affinity for the program
• Collaborate with cross-functional teams to develop and execute marketing strategies aligned with enrollment goals
• Manage member marketing activities, coordinate with internal and external partners, and pilot new enrollment marketing initiatives

Qualifications:

• 5+ years of marketing experience at a B2B2C company in healthcare or benefits
• Demonstrated ability to develop impactful campaigns that engage patients and providers
• Strong project management skills and ability to stay organized in a fast-paced environment
• Analytical mindset with the ability to translate research and insights into actionable marketing plans
• Ownership mentality and excitement about building and growing a team