Enrollment Marketing Consultant

Job Summary

Supporting institutions in achieving their enrollment goals, the remote Enrollment Marketing Consultant will manage the development, execution, and optimization of data-informed enrollment marketing strategies while collaborating with cross-functional teams.

Key responsibilities

• Plan, execute, and optimize enrollment marketing campaigns and communication strategies for assigned institutions
• Build and maintain strong relationships with partner institutions through proactive communication and collaboration
• Analyze enrollment goals and marketing efforts to provide strategic recommendations and monitor campaign performance

Required qualifications

• Bachelor's degree required; master's degree preferred
• 5+ years of leadership experience in marketing services, preferably in higher education
• Experience designing and executing complex marketing campaigns and recruitment strategies
• Prior involvement in strategic student search purchasing and execution
• Knowledge of CRM and admissions technologies preferred