Event Marketing Manager

Job Summary

A company is looking for an Event Marketing Demand Generation Manager who is passionate about driving audience acquisition and engagement across virtual and digital events.

Key Responsibilities

• Support the planning and execution of integrated demand generation campaigns for virtual and digital events
• Own and execute attendee communications and digital campaign plans aligned with event objectives
• Analyze audience insights and campaign performance data to refine targeting and improve conversion rates

Required Qualifications

• 5-7 years of marketing experience focused on demand generation, audience acquisition, or event marketing, preferably in B2B technology or SaaS
• Strong project management and organizational skills to manage multiple campaigns in a fast-paced environment
• Working knowledge of integrated marketing channels and funnel strategies
• Data-driven mindset with experience analyzing campaign performance
• Familiarity with Salesforce Sales Cloud, Salesforce Marketing Cloud, Tableau, Google Analytics, and Excel