Event Marketing Manager

Job Summary

Focused on scaling events as a high-impact demand generation channel, the full-time remote Event Marketing Manager will own and execute a segment of the event portfolio, including conferences and webinars, while developing audience strategies and crafting compelling marketing copy.

Key responsibilities

• Plan, market, and execute events aligned to pipeline and growth goals
• Develop targeted acquisition plans to reach priority accounts and buying groups
• Measure event performance and identify opportunities for improvement

Required qualifications

• 5-7 years of experience in B2B marketing with a focus on demand generation and events
• Experience with integrated, multi-channel marketing campaigns involving conferences and webinars
• Strong writing skills for creating engaging marketing copy
• Demonstrated ability to drive attendance and pipeline impact from marketing programs
• Experience designing and implementing efficient workflows to address team bottlenecks