Event Marketing Manager
Job Summary
Managing the Book Blast program, the full-time salaried Event Marketing Manager will oversee marketing communications, creative development, and performance optimization to enhance participation and engagement in a remote work environment.
Key Responsibilities
- Serve as the marketing manager of the Book Blast program, focusing on positioning, messaging, and annual planning
- Own the communication strategy, developing clear and compelling messaging for parents, teachers, and sponsors
- Lead creative and content development for customer-facing marketing assets and optimize program performance through data analysis
Required Qualifications
- 4+ years of marketing experience with a focus on integrated campaigns
- Strong copywriting and messaging skills
- Experience managing creative projects and analyzing campaign performance
- Ability to work cross-functionally to drive business outcomes
- Experience in product marketing or education-related marketing preferred
Complete Job Description
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