Events Marketing Director
Job Summary
Leading a team of four Events Marketing Specialists, the full-time Events Marketing Director will strategize and manage demand generation for a growing portfolio of over 40 B2B events across various sectors, ensuring effective audience engagement and sponsorship support in a fully remote environment.
Key Responsibilities
- Own the promotional strategy for launching new events and enhancing established ones while developing team standards and growth paths
- Oversee event-specific marketing plans to drive registrations and support sponsorship targets across multiple channels
- Build and maintain a comprehensive library of event marketing processes, ensuring operational excellence and effective execution
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 8+ years in B2B marketing with a proven track record in event promotion and sponsorship marketing
- Experience launching events from scratch and building audiences from zero to target
- Advanced proficiency in tools such as CVENT, Salesforce, GA4, and Microsoft Excel
- Ability to travel quarterly to attend events across the portfolio
Complete Job Description
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