Events Marketing Specialist

Job Summary

Seeking a strategic and data-driven Events Marketing Specialist, this full-time remote position will manage the development and execution of event-specific marketing plans aimed at driving registrations and achieving attendance targets within the Engineering portfolio.

Key Responsibilities

• Develop and execute marketing plans for events to drive registration growth and meet attendance targets
• Collaborate with Portfolio Marketers, Sales, Audience Development, Events, Operations, and Editors to ensure marketing strategies are consistent and aligned
• Create and manage event-specific campaigns across various channels, including email, social media, and telemarketing, to maximize exposure

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred; equivalent professional experience considered
• 2+ years of marketing experience with a focus on events, digital campaigns, or audience engagement
• Hands-on experience with marketing and CRM platforms such as Salesforce and Outreach
• Familiarity with digital marketing tactics including email, social media, and web content management
• Analytical mindset with the ability to track KPIs and measure ROI to optimize campaigns