Executive Director, Performance Marketing

Job Summary

A company is looking for an Executive Director, Performance Marketing & Social Commerce.

Key Responsibilities

• Define vision and strategy for growth across direct response channels and performance marketing
• Own investment strategy and performance outcomes across the full-funnel DTC media portfolio
• Lead social commerce expansion and oversee agencies and internal teams for growth and profitability

Required Qualifications

• 10+ years in growth and paid media, with 8+ years in multi-channel acquisition for a DTC business
• Experience managing paid media budgets exceeding $30M annually
• Proven track record managing diversified paid media portfolios across various platforms
• Experience scaling social commerce, particularly with TikTok Shop
• Deep understanding of DTC unit economics and growth levers