Executive Director, US Caregiver Marketing

Job Summary

Leading the US caregiver marketing strategy for KarXT in Alzheimer's Disease Psychosis, the full-time Executive Director, US Caregiver Marketing will manage the development and execution of caregiver campaigns, ensuring alignment with commercialization objectives and enhancing caregiver engagement through various media channels.

Key responsibilities

• Define and lead the US caregiver/consumer marketing strategy for KarXT, ensuring insight-driven and disease-appropriate initiatives
• Develop and execute unbranded and branded caregiver campaigns to raise awareness of Alzheimer's-related behavioral symptoms
• Build and lead the Consumer & Caregiver Marketing team, ensuring compliance with medical, legal, and regulatory requirements for all caregiver-facing content

Required qualifications

• Proven experience in developing and executing marketing strategies in the healthcare or pharmaceutical industry
• Strong understanding of caregiver needs and the Alzheimer's disease landscape
• Experience in managing cross-functional teams and partnerships with advocacy groups
• Demonstrated ability to translate research into actionable marketing narratives
• Advanced degree in marketing, business, or a related field preferred