Expansion Marketing Manager

Job Summary

A company is looking for a Manager, Expansion & Vertical Marketing.

Key Responsibilities

• Develop scalable marketing frameworks for product-led expansion and cross-sell initiatives
• Establish vertical marketing strategies for priority industries based on market signals and customer needs
• Design AI-enabled programs that leverage performance data to inform program focus and evolution

Required Qualifications

• 4-7+ years of experience in Customer Marketing, Growth Marketing, or Expansion Marketing
• Proven experience in product-led expansion motions, including attach, upsell, and cross-sell
• Strong understanding of aligning marketing strategy with sales and customer success priorities
• Operational mindset with the ability to design repeatable programs and scalable execution models
• Experience in cybersecurity, enterprise SaaS, or a technical B2B environment is a plus