Experiential Acquisition Specialist Lead

Job Summary

A company is looking for a lead experiential acquisition specialist.

Key Responsibilities

• Manage key demand generation projects for experiential and sponsorship initiatives
• Collaborate with various business groups, including Media and Marketing, to drive new business growth
• Leverage consumer insights to enhance experiential marketing strategies and program improvements

Required Qualifications

• High school diploma/GED or higher with a minimum of nine years of media or marketing and project management experience; or a Bachelor's degree with a minimum of six years of experience
• Experience in developing and implementing acquisition strategies
• Track record of using data and analytics for decision-making
• Experience negotiating sponsorship deals exceeding millions of dollars
• Ability to manage relationships with outside agencies and vendors