Experiential Programs Manager

Job Summary

A company is looking for an Experiential Programs Manager to oversee and innovate direct mail strategies for growth.

Key Responsibilities

• Define best practices for direct mail across the customer journey
• Design and execute creative direct mail campaigns that drive engagement and results
• Analyze performance metrics to measure impact and optimize future initiatives

Required Qualifications

• 3-6+ years of experience in B2B marketing or experiential marketing roles
• Hands-on experience with direct mail or gifting programs
• Strong project management skills for handling multiple programs
• Experience collaborating with Marketing and Sales teams
• Analytical mindset for measuring business impact