Field Brand Marketing Manager

Job Summary

Field Brand Marketing Manager, responsible for developing and executing strategic marketing initiatives to enhance brand presence in local markets for HVAC, plumbing, and electrical services, in a full-time, remote capacity.

Key Responsibilities

• Co-author and implement customized local marketing plans based on market analysis and business objectives
• Oversee local events, community engagement activities, and manage public relations efforts
• Establish measurement frameworks to track marketing effectiveness and provide insights to leadership

Required Qualifications

• 4+ years of experience in field marketing, brand management, or community marketing
• Strong understanding of localized marketing and grassroots brand-building strategies
• Experience with reputation management platforms and customer review strategies
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Home services industry experience preferred, with HVAC experience as a significant plus