Field Marketing Associate Lead

Job Summary

A company is looking for an Associate Lead - Field Marketing (North America).

Key Responsibilities

• Develop and execute the regional marketing plan focused on lead generation and brand awareness
• Plan and execute various marketing events, including webinars, workshops, and trade shows
• Define, track, and analyze key performance indicators (KPIs) for all marketing activities

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of experience in B2B technology marketing, particularly in field or event marketing
• Proven experience in planning and executing successful marketing events
• Strong understanding of digital marketing principles
• Proficiency in marketing automation platforms and sales engagement tools