Field Marketing Lead

Job Summary

A company is looking for a Field Marketing Lead - Private Sector.

Key Responsibilities

• Own the private sector field strategy and drive enterprise pipeline through targeted events and activations
• Collaborate with sales to identify key personas and design effective field activations
• Plan and execute the private sector event calendar, managing campaign execution and vendor relationships

Required Qualifications

• 5+ years in B2B SaaS marketing with at least 2 years in field marketing for enterprise sales
• Proven track record of pipeline ownership tied to closed or influenced revenue
• Experience in partnership with sales leadership, including co-building OKRs
• Fluency in marketing tools such as HubSpot, Marketo, Salesforce, and AI tools
• Experience in building or scaling field marketing playbooks in a high-growth environment