Field Marketing Manager

Job Summary

A company is looking for a Demand Generation Manager - Field Marketing.

Key Responsibilities

• Lead regional marketing strategy and pipeline ownership, ensuring alignment with global marketing programs
• Execute Account-Based Marketing (ABM) campaigns in collaboration with Sales leadership to drive pipeline development
• Manage event strategies and budget, analyzing performance to maximize ROI and pipeline contribution

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field preferred
• Experience in B2B demand generation/marketing within the tech/SaaS industry
• Proficiency in marketing automation and CRM platforms, preferably Marketo and Salesforce
• Knowledge of ABM tools such as 6sense is preferred
• Demonstrated success in managing complex projects and integrated campaigns