Field Marketing Manager

Job Summary

A company is looking for a Demand Generation Manager - Field Marketing.

Key Responsibilities

• Lead regional marketing strategy and pipeline ownership to achieve revenue growth objectives
• Execute Account-Based Marketing (ABM) campaigns in collaboration with sales leadership to drive pipeline development
• Manage event strategies and track ROI for various marketing events and initiatives

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field preferred
• Experience in B2B demand generation/marketing within the tech/SaaS industry
• Proficiency in marketing automation and CRM platforms, preferably Marketo and Salesforce
• Understanding of lead scoring and B2B sales revenue lifecycle
• Experience managing cross-channel integrated campaigns from strategy to optimization