Field Marketing Manager

Job Summary

A company is looking for a Demand Generation Manager - Field Marketing.

Key Responsibilities

• Lead regional strategy and pipeline ownership, ensuring alignment with global marketing while adapting to local market needs
• Execute Account-Based Marketing (ABM) campaigns in collaboration with sales leadership to drive pipeline development
• Manage event strategies, including promotion, engagement, and ROI tracking for various marketing events

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field preferred
• Experience in B2B demand generation/marketing, particularly in tech/SaaS environments
• Proficiency in marketing automation and CRM platforms, such as Marketo and Salesforce
• Knowledge of ABM tools and complex B2B sales revenue lifecycle
• Demonstrated ability to manage large projects and analyze marketing KPIs effectively