Field Marketing Programs Manager

Job Summary

A company is looking for a Field Marketing Programs Manager responsible for strategy and execution of field marketing efforts.

Key Responsibilities

• Develop and implement account-based field marketing strategies to support sales efforts
• Design and manage field events and webinars to drive lead engagement
• Evaluate and refine marketing programs to align with demand generation goals and measure impact

Required Qualifications

• Bachelor's degree in marketing, business, communications, or a related field
• 5+ years of experience in field marketing, demand generation, or account-based marketing
• Proven experience in planning and executing events and webinars with measurable outcomes
• Understanding of ABM strategies and demand generation principles
• Proficiency with marketing tools such as HubSpot, Marketo, or Salesforce