Fractional Marketing Leader

Job Summary

To support a growing B2B SaaS organization, the part-time Fractional Marketing Leader will own the enterprise pipeline, manage the marketing team, and design demand generation strategies while working remotely.

Key Responsibilities

• Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline
• Act as the direct leader for the internal marketing team, establishing KPIs and managing day-to-day execution
• Design, execute, and optimize multi-channel demand generation campaigns tailored for high-ACV enterprise accounts

Required Qualifications

• Proven experience in scaling B2B SaaS companies as an early marketing leader or key growth driver
• Expertise in generating enterprise-level sales pipelines for buyers with $100k+ ACV
• Highly tactical with the ability to execute marketing strategies directly
• Hands-on experience with marketing automation, CRM integration (Salesforce), and ABM orchestration platforms