Franchise Marketing Lead

Job Summary

Driving franchise awareness and revenue growth, the remote Industry Marketing Lead, Franchises will develop go-to-market strategies, generate demand, and establish Pilot as a thought leader within the franchise ecosystem.

Key responsibilities

• Develop and execute Pilot's franchise industry marketing strategy, focusing on net new franchise acquisition and adoption expansion
• Create industry-specific messaging and integrated campaigns to drive demand generation and growth across various franchise segments
• Establish Pilot as a trusted voice in franchise finance through content development and thought leadership initiatives

Required qualifications

• 7-10+ years of experience in B2B marketing, vertical marketing, product marketing, or demand generation related to franchises
• Expertise in franchise economics, operations, and multi-unit business models
• Experience working with franchise associations and industry events
• Proven ability to develop and execute integrated marketing programs that drive measurable business outcomes
• Strong storytelling and content development skills