Freelance CDP Strategist

Job Summary

A company is looking for a Freelance CDP Strategist specializing in restaurant and hospitality growth brands.

Key Responsibilities

• Develop a comprehensive customer data platform (CDP) strategy tailored to restaurant operations and growth objectives
• Design and implement data architecture that unifies customer interactions across various channels
• Create actionable insights and reporting frameworks to empower leadership in data-informed decision-making

Required Qualifications

• 5+ years of experience with customer data platforms (e.g., Segment, Treasure Data, Tealium)
• Proven experience in restaurant, QSR, hospitality, or multi-location retail environments
• Strong understanding of CRM integration and loyalty program data
• Experience in building CDP strategies from the ground up
• Ability to create segmentation frameworks for marketing activation