Freelance Digital PR Specialist

Job Summary

A company is looking for a Freelance Digital PR Specialist in the cannabis industry.

Key Responsibilities

• Conduct targeted media outreach to secure press from cannabis-friendly outlets with high domain authority
• Build and maintain relationships with key reporters and editors in cannabis, lifestyle, and consumer media
• Create a comprehensive tracking system for outreach, backlinks, and the value of placements

Required Qualifications

• 2+ years of digital PR experience, preferably with DTC e-commerce or cannabis brands
• Experience with PR platforms such as Prowly or Muck Rack
• Ability to craft compelling pitches and subject lines
• Self-starter, organized, and thrives in a fast-paced freelance role
• Bonus points for existing relationships with cannabis publishers or journalists