Freelance Engagement Strategy Director

Job Summary

Leading digital engagement strategies, the Freelance Associate Director, Engagement Strategy will work remotely to develop channel strategies, omnichannel plans, and provide client counsel while integrating innovative technologies to enhance healthcare marketing experiences.

Key responsibilities

• Lead the development of channel strategies and tactical plans to meet clients' business goals
• Develop omnichannel strategies that enhance customer experiences through journey mapping and data analytics
• Provide ongoing guidance and insights to clients, steering the direction of engagement initiatives

Required qualifications

• 6+ years of experience in digital strategy, preferably in pharmaceutical and healthcare sectors
• Fluency in digital marketing channels including CRM, web, mobile, and SEO/SEM
• Proven ability to create personalized omnichannel marketing strategies and experience maps
• Strong presentation skills with the ability to convey complex strategies clearly to clients
• Fascination with emerging technologies and a collaborative approach to innovation