Freelance Paid Advertising Specialist

Job Summary

Supporting the brand partnerships team, the Freelance Paid Advertising Specialist will execute paid social campaigns on Meta and TikTok, ensuring delivery against guaranteed impression and view targets while working remotely on a flexible basis.

Key responsibilities

• Own the end-to-end execution of campaigns across Meta and TikTok, ensuring correct setup and tracking
• Monitor daily pacing against delivery guarantees, proactively addressing any risks of under- or over-delivery
• Provide timely performance updates and tailored reporting to clients based on campaign metrics

Required qualifications

• 2-3 years of experience with paid social platforms, primarily Meta, and exposure to Google and/or TikTok
• Experience managing guaranteed-delivery campaigns and multiple concurrent campaigns for different clients
• Strong analytical skills with proficiency in interpreting platform data and producing insights
• Organized and reliable, able to execute tasks independently without constant oversight
• Comfortable with a variable workload and able to flex hours according to campaign intensity