Freelance Paid Media Specialist

Job Summary

A company is looking for a Freelance Paid Media (Paid Search & Paid Social Expert).

Key Responsibilities

• Execute and optimize paid media campaigns across search and social channels for North American markets
• Conduct A/B testing for ad creatives, landing pages, and targeting strategies to improve performance
• Monitor and report on campaign performance, providing actionable insights for budget and targeting optimization

Required Qualifications

• Proven experience managing paid campaigns across Google Ads and Meta Ads
• Strong background in running paid media campaigns for e-commerce businesses
• Ability to track, analyze, and optimize based on key metrics such as CPA and CTR
• Goal-oriented with a focus on achieving performance targets and maximizing ROI
• Located in the Pacific Time Zone for team collaboration