Freelance Senior Creative Strategist

Job Summary

A company is looking for a Freelance Senior Creative Strategist (Performance & Planning).

Key Responsibilities

• Build and lead creative testing roadmaps aligned to business objectives and media plans
• Partner closely with Media and Analytics teams to align on creative testing strategy
• Confidently lead client discussions on creative performance and testing strategy

Required Qualifications

• 3+ years of agency experience in creative strategy, performance marketing, or growth strategy
• Deep understanding of paid media ecosystems including Meta, TikTok, Google, Snap, YouTube, and programmatic
• Proven experience building and managing creative testing frameworks
• Confidence leading client conversations independently
• Experience working cross-functionally with Media, Analytics, Creative, and Project Management teams