Full-Stack Marketer

Job Summary

A company is looking for a Full-Stack Marketer to lead audience development for managers.

Key Responsibilities

• Develop and champion the positioning, messaging, and narrative for the Habits Business Unit
• Build a deep understanding of the manager buyer and their journey, including their pain points and motivations
• Design, run, and analyze growth experiments across various channels to inform strategy and messaging

Required Qualifications

• Experience building and developing an audience from scratch
• Proven ability to develop and validate positioning and messaging for a defined buyer
• Direct experience supporting or growing a Product-Led Growth (PLG) motion in SaaS
• Experience running and reporting on growth or audience experiments
• Comfort partnering closely with designers on creative direction