Funnel Strategist

Job Summary

To optimize marketing funnels and enhance conversion rates, the remote Funnel Strategist will analyze performance metrics, execute A/B tests, and collaborate with design and copy teams while leveraging tools like Unbounce and ClickFunnels.

Key responsibilities

• Analyze full-funnel performance and execute A/B and multivariate tests to improve conversion rates
• Build and optimize landing pages while ensuring mobile-first design and seamless user experience
• Develop and test offers that align with customer intent, collaborating with strategy and product teams

Required qualifications

• 3+ years of experience in a marketing role within an in-house or agency environment
• BA/BS degree in marketing or business preferred, or equivalent work experience
• Hands-on experience with landing page builders such as Unbounce and ClickFunnels
• Familiarity with automation tools like Zapier and GoHighLevel
• Experience with analytics tools such as GA4 and Hotjar