GA4 Web Analytics Contractor

Job Summary

A company is looking for a GA4 Web Analytics Contractor to support marketing intelligence efforts with a focus on web analytics using Google Analytics 4.

Key Responsibilities

• Design and document GA4 measurement plans using an event-based approach
• Implement and manage GA4 via Google Tag Manager, including custom events and cross-domain tracking
• Perform ad hoc analysis and create quarterly reports across multiple accounts

Required Qualifications

• 2+ years of GA4 experience with expertise in its event-based measurement model
• Hands-on experience implementing GA4 for web properties
• Strong understanding of GA4 conversions and attribution models
• Minimum of 3 years' experience working at or for a Digital Marketing Agency
• Experience with Adobe Analytics or Adobe Customer Journey (CJA) is a plus