GA4 Web Analytics Contractor

Job Summary

To support an increase in Marketing Intelligence work, the part-time GA4 Web Analytics Contractor will focus on web analytics using Google Analytics 4 (GA4), analyzing digital performance data and producing actionable insights for stakeholders in a remote capacity.

Key responsibilities

• Design and document GA4 measurement plans with an event-based approach
• Implement and manage GA4 via Google Tag Manager, including custom events and cross-domain tracking
• Perform ad hoc analysis and create quarterly reports while troubleshooting tracking issues

Required qualifications

• 2+ years of experience with GA4 and its event-based measurement model
• Hands-on experience implementing GA4 for web properties
• Strong understanding of GA4 conversions and attribution models
• Experience designing and debugging data layers
• Minimum of 3 years' experience working at or for a Digital Marketing Agency