GA4 Web Analytics Contractor
Job Summary
To support an increase in Marketing Intelligence work, the part-time GA4 Web Analytics Contractor will focus on web analytics using Google Analytics 4 (GA4), performing data analysis and reporting while working remotely on a contract basis for approximately 15-20 hours per week.
Key responsibilities
- Design and document GA4 measurement plans using an event-based approach
- Implement and manage GA4 via Google Tag Manager, including custom events and tracking
- Perform ad hoc analysis and create quarterly reports using manual data extraction from GA4
Required qualifications
- 2+ years of experience with GA4 and its event-based measurement model
- Hands-on experience implementing GA4 for web properties
- Strong understanding of GA4 conversions, attribution models, and event deduplication
- Experience designing and debugging data layers
- Minimum of 3 years' experience working at or for a Digital Marketing Agency
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