Gaming Marketing Manager
Job Summary
Leading the strategy and execution of full-funnel marketing initiatives, the full-time Integrated Marketing Manager will serve as the primary marketing lead for Casino in Canada, developing culturally relevant campaigns and collaborating with cross-functional teams in a remote environment.
Key responsibilities
- Develop integrated marketing strategies and briefs for Casino, aligned with growth and performance metrics
- Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition, CRM, and Public Relations
- Utilize data and performance insights to inform marketing decisions and continuously improve campaign results
Required qualifications
- At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization
- Strong understanding of the Canadian market, including sports, culture, and consumer behavior
- Proven experience in developing and executing integrated, multi-channel marketing campaigns
- Knowledge of content, media, and partnerships beyond traditional performance marketing
- Strong analytical skills with experience using data to inform marketing decisions
Complete Job Description
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