Gaming Operations Specialist

Job Summary

Connecting online and retail marketing efforts, the remote Omnichannel Operations Specialist will manage the execution of omnichannel promotions, develop CRM campaigns, and coordinate campaign assets to enhance player engagement and retention.

Key responsibilities

• Own the end-to-end execution of omnichannel promotions and maintain promotional campaigns in back-office systems
• Develop and execute CRM campaigns across email and push channels to engage omnichannel casino and sportsbook players
• Monitor and report on KPIs related to omnichannel segments, including acquisition, retention, and reactivation

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent relevant work experience
• 2+ years of experience in CRM marketing, digital communications, or customer engagement within gaming, entertainment, or hospitality industries
• Hands-on experience designing, launching, and managing targeted marketing campaigns using CRM platforms
• Ability to interpret customer performance metrics, including retention and campaign ROI
• Understanding of player lifecycles, loyalty programs, and promotional strategy within gaming or hospitality environments