General Manager, CRM

Job Summary

Driving growth and innovation for a market-leading platform, the full-time General Manager, CRM will own the product strategy and business performance of CRM+, focusing on customer retention and acquisition while leading the transition to an AI-native architecture in a remote environment.

Key responsibilities

• Own the product roadmap and long-term vision for CRM+, ensuring alignment with customer needs and AI capabilities
• Define and refine the go-to-market strategy for new logo acquisition, expansion, and renewals, collaborating with sales and marketing leadership
• Manage the CRM+ P&L, reporting on key business metrics and fostering a culture of accountability across cross-functional teams

Required qualifications

• 7+ years of experience in B2B SaaS, with a focus on product strategy or general management of scaled software products
• Proven ability to grow revenue while improving customer retention, balancing new growth against churn risk
• Strong commercial instincts with experience in diagnosing pipeline and retention issues
• Familiarity with nonprofit organizations or mission-driven sectors is a plus
• Exceptional communication skills, capable of leading through influence and clarity