General Manager, New Business

Job Summary

Owning the full P&L for new product lines, the remote General Manager, New Business will drive go-to-market execution, cross-functional coordination, and operational build-out to enhance Rugiet's emerging offerings in the telemedicine sector.

Key responsibilities

• Oversee full P&L ownership for new product lines, ensuring revenue growth and margin optimization
• Lead go-to-market execution, including launch planning, channel strategy, and pricing across new product lines
• Coordinate cross-functional teams to achieve launch milestones and operational readiness for each new product

Required qualifications

• 8+ years of operating experience, with at least 3 years owning a P&L in a high-growth DTC or consumer health business
• Proven track record of launching new products or business lines from inception to market
• Deep cross-functional operating experience with accountability for outcomes across teams
• Strong commercial instincts with a solid understanding of unit economics and margin structures
• Experience navigating regulated industries, particularly in telehealth or prescription products