General Manager of New Products

Job Summary

A company is looking for a General Manager, New Products to oversee the strategy, execution, and financial performance for new product launches and growth.

Key Responsibilities

• Define and execute the go-to-market strategy for new products, including milestones and success metrics
• Guide and align a multidisciplinary project team to ensure seamless execution across all touchpoints
• Analyze performance against growth targets and adjust strategies based on market dynamics

Required Qualifications

• 10+ years of experience in performance marketing and growth strategy, preferably in consumer tech
• Proven success in driving complex, multichannel product launches
• Strong technical and analytical proficiency to define KPIs in collaboration with engineering and data teams
• Experience in scaling consumer tech products, particularly D2C products
• Exceptional stakeholder management skills and ability to lead diverse teams